Voortbouwend op een sterke erfenis van bijna 150 jaar, geven wij de toon aan om het leven elke dag opnieuw te verbeelden en te verbeteren. Vandaag en voor toekomstige generaties. Via onze innovatieve en duurzame merken en technologieën en via onze teams over de hele wereld. Henkel bekleedt leidende posities in zowel industriële als consumentenactiviteiten: Ons portfolio omvat bekende haarverzorgingsproducten, wasmiddelen, wasverzachters en kleefstoffen, dichtingsmiddelen en functionele coatings.
Head of Market Strategy ACM APAC
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About this position
About this Position
- The Head of Market Strategy APAC drives the development and execution of regional market strategy by translating market, competitive, and customer insights into actionable growth initiatives. This role bridges local market needs with regional strategy, shaping innovation pipelines, go-to-market approaches, and sales enablement to deliver measurable business impact across APAC. As a people leader, the role builds and develops a high-performing team aligned with the regional business agenda.
What you´ll do
- Identify and align prioritized markets in APAC and develop strategic market development plans to drive regional growth.
- Lead the APAC Market Strategy team in monitoring and analyzing regional market trends, competitive dynamics, customer insights, and emerging technologies, leveraging both internal and external sources to inform strategic decision-making.
- Assess and validate market opportunities based on ability to win, translating insights into the innovation pipeline and actionable go-to-market assets, including industry, target device, and application mapping, to enable regional sales effectiveness.
- Develop compelling value propositions and customer-focused selling stories for hero applications to accelerate sales engagement and expand market penetration.
- Develop aggregated regional execution plans, in collaboration with the Global Market Strategy teams, with a focus on both cross-regional and regionally prioritized markets.
- Establish cross-functional market squads for prioritized markets, lead the alignment and synchronization of regional execution plans, and partner closely with Business Development Manager, Marketing & Customer
- Activation, Application Engineer, Channel, and Sales teams to ensure effective, consistent, and impactful execution.
- Bridge local market insights with global strategy by incorporating critical customer feedback and turning global initiatives into measurable regional impact.
- Set clear team objectives, KPIs, and performance expectations aligned with the APAC business agenda.
- Lead, motivate, and develop a high-performing team, monitoring progress, coaching for improvement, and driving accountability.
What makes you a good fit
- Degree in Business, Marketing, Engineering, Strategy, or related fields.
- Fluent in English, both written and spoken. Additional languages are a plus.
- Minimum 10 years of relevant experience in market development, strategy, or leadership roles, preferably in B2B; international experience is a plus.
- Strong market knowledge with the ability to translate customer insights into actionable business strategies.
- Demonstrated business acumen and strategic thinking, with the ability to challenge the status quo.
- Excellent communication, interpersonal, and collaboration skills to work effectively across functions and geographies.
- Proven leadership skills: ability to set direction, motivate teams, and drive accountability.
- Self-starter with a results-driven mindset and strong project ownership.
- Highly organized with the ability to manage multiple initiatives simultaneously.
- Proven experience in market strategy roles; prior experience at a consulting firm is a strong plus.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26092997
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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Ik ben geïnteresseerd in meerdere functies. Kan ik voor meerdere functies tegelijk solliciteren?
Ja, het volstaat om uw onlineprofiel in te vullen. Daarna kunt u voor meerdere functies solliciteren.
De vacature is in het Engels opgesteld. Moet ik in het Engels solliciteren?
Ja, graag. Henkel is een internationale onderneming en u zult dus met collega's uit de hele wereld samenwerken. Binnen onze onderneming is Engels onze voertaal. In het algemeen is het aanbevolen te solliciteren in de taal van de vacature.
Word ik tijdens het proces geïnformeerd over de status van mijn sollicitatie?
Elke in te vullen functie is uniek, en het is zowel voor u als voor ons belangrijk om het proces tot een goed einde te brengen. Wij willen er zeker van zijn dat zowel de kandidaat als de organisatie een goede match zijn. Wij zullen gedurende het volledige proces feedback geven aan de kandidaten.
Kunnen werknemers bewegen tussen verschillende sectoren en/of verschillende landen?
Ja, sterker nog, binnen Henkel verwachten we van ons talent dat ze flexibel en mobiel zijn. Dit draagt bij tot het grote wereldwijde succes van onze onderneming.
Onze "Triple two"-filosofie draagt bij aan deze verwachting: u kunt ervaring opdoen in tenminste twee functies, twee verschillende landen en twee activiteitensectoren. Wij passen deze filosofie toe omdat wij denken dat uw persoonlijke ontwikkeling baat heeft bij verschillende functies in verschillende domeinen en verschillende afdelingen, waardoor u ook een beter begrip zult hebben van Henkel als wereldwijde onderneming.
Hier vindt u meer informatie over onze opleidingsprogramma's.
Met wie moet ik contact opnemen als ik vragen heb over mijn sollicitatie?
Het recruitmentteam beantwoordt alle vragen aangaande uw sollicitatie. Neem hier contact op met het team.