Voortbouwend op een sterke erfenis van bijna 150 jaar, geven wij de toon aan om het leven elke dag opnieuw te verbeelden en te verbeteren. Vandaag en voor toekomstige generaties. Via onze innovatieve en duurzame merken en technologieën en via onze teams over de hele wereld. Henkel bekleedt leidende posities in zowel industriële als consumentenactiviteiten: Ons portfolio omvat bekende haarverzorgingsproducten, wasmiddelen, wasverzachters en kleefstoffen, dichtingsmiddelen en functionele coatings.
EC KA Manager,TK
Apply for this role
About this position
About this Position
- The Douyin Livestreaming Manager is the core operator responsible for driving sales growth through influencer livestreaming (live commerce) for the brand. This role oversees Douyin influencer livestreaming partnership business, achieving brand GMV growth and consumer mindshare penetration through influencer resource development, business negotiation, data operations, and DP team management.
What you´ll do
- Livestreaming Strategy & Target Management:
1.Based on the brand's annual strategy, develop annual/quarterly/monthly sales targets and operational strategies for Douyin influencer livestreaming business, driven by GMV and profit.
2.Plan the influencer collaboration matrix based on the Douyin platform ecosystem and differences in brand product line positioning. - Influencer Resource Development & Business Negotiation:
1.Independently develop and maintain Douyin platform top-tier, mid-tier, and vertical influencers, building an influencer collaboration matrix (celebrities, vertical KOLs, KOCs, etc.).
2.Responsible for business communication with MCN agencies and influencer teams, completing the full-chain collaboration from outreach, price inquiry, and negotiation to contract signing.
3.Develop a reasonable tiered pricing system for influencers, managing commission rates, slot fees, and paid traffic costs, controlling cost ratios and optimizing ROI.
4.Establish and maintain the brand's influencer livestreaming resource library, building an influencer resource pipeline for the livestreaming channel. - Livestreaming Operations & Execution:
1.Responsible for planning and operating influencer livestreams, including product combinations, livestream sessions, and sales planning.
2.Guide the full workflow including product selection, content script planning, and selling point card creation.
3.Monitor livestreams in real time, tracking livestream data (GMV, ROI, UV value, conversion rate, etc.). - Data Review & Strategy Optimization:
1.Conduct in-depth analysis of influencer livestream collaboration data, continuously monitoring planning plans and collaboration results.
2.Regularly produce industry/competitor data reports, analyze trend changes, and propose strategy adjustment recommendations.
3.Optimize the influencer matching model and investment strategy, and produce reusable execution SOPs.
4.Regularly diagnose livestreaming performance, produce reports, and optimize execution strategies.
5.Stay informed on industry trends and changes in the influencer livestreaming ecosystem, and propose product and influencer collaboration improvement plans. - Cross-functional Collaboration:
1.Efficiently coordinate with product, e-commerce, design, and supply chain teams to ensure efficient alignment on influencer livestream product selection, inventory, and creative assets.
2.Support the company's livestreaming performance targets, reasonably control input costs, and increase total output.
What makes you a good fit
- Work experience in Douyin influencer livestreaming business development or at an MCN agency.
- Experience in beauty/skincare/personal care vertical livestreaming; familiar with the beauty and personal care market landscape and Douyin operations logic.
- Experience managing collaborations with influencers at the million-follower level or above; rich MCN agency resources preferred.
- Proficient in Douyin platform operating rules, influencer ecosystem, and monetization methods.
- Excellent business negotiation and resource integration skills.
- .Strong critical thinking ability; able to develop livestreaming operation strategies at each stage and drive rapid execution.
- Strong data diagnosis, summarization, and project coordination skills.
- Must be capable of competitor analysis; able to summarize and distill competitor strategies.
- Familiar with selling point development for beauty and personal care products and user pain point communication strategies.
- Strong sense of purpose; results-oriented.
- Highly sensitive to and passionate about the short video and livestreaming industry; able to continuously learn and adapt to industry changes.
Some perks of joining Henkel
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26102788
Job Locations: China, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
Over Henkel
FAQ
Ik ben in verschillende baans geïnteresseerd. Kan ik tegelijk voor meerdere functies solliciteren?
Ja, maak gewoon je profiel aan via ons online sollicitatiesysteem. Zodra je online profiel volledig is, kan je voor meerdere functies solliciteren.
De vacature is in het Engels opgesteld. Moet ik ook in het Engels solliciteren?
Ja. Omdat Henkel een internationaal bedrijf is, werken we dagelijks samen met collega's uit verschillende landen en culturen. Engels is daarbij onze belangrijkste voertaal.
Daarom raden we aan om je sollicitatie op te stellen in dezelfde taal als de vacature. Zo verloopt de communicatie duidelijk en consistent gedurende het hele sollicitatieproces.
Krijg ik tijdens de sollicitatieprocedure feedback over de status van mijn sollicitatie?
Elke functie bij Henkel is uniek, net als iedere kandidaat. De juiste match vinden is belangrijk, zowel voor jou als voor ons.
Daarom streven we ernaar om een goede match te vinden tussen de kandidaat en het bedrijf. Je kunt de status van je sollicitatie op elk moment raadplegen via je sollicitatieprofiel.
Tijdens de hele sollicitatieprocedure houden we je op de hoogte van de voortgang en informeren we je over de volgende stappen.
Jouw traject bij Henkel begint met transparantie, open communicatie en wederzijds respect.
Kunnen medewerkers wisselen tussen functies, businessunits of landen?
Ja. Onze Triple Two-filosofie stimuleert medewerkers om tijdens hun carrière ervaring op te doen in verschillende functies, businessunits en landen.
We geloven dat uiteenlopende ervaringen bijdragen aan persoonlijke en professionele groei. Door in verschillende functies, teams en landen te werken, verbreed je je perspectief, ontwikkel je nieuwe vaardigheden en krijg je een beter inzicht in Henkel als wereldwijd bedrijf.
Bij wie kan ik terecht met vragen over mijn sollicitatie?
Ons recruitmentteam staat klaar om je te ondersteunen tijdens de sollicitatieprocedure. Heb je vragen over je sollicitatie, de procedure of een vacature?
Dan helpen we je graag verder en ondersteunen wij je waar nodig.