Henkel has earmarked assistance totaling 150,000 euros to help the victims of the recent, devastating earthquake in China. Working closely with the Henkel sites in China, the company is already in the process of channeling a large portion of this emergency aid in the form of monetary and product donations via the Henkel Friendship Initiative e.V. (HFI) to the people in the regions affected. Building on this immediate assistance, a further portion of the total is to be invested in the next few months in specific reconstruction projects. The HFI is an independent charitable association founded by Henkel together with its employees and retirees in order to provide immediate aid to people worldwide who fall victim of crises or catastrophes. It is one of the pillars supporting the Henkel Smile program. All the company’s social involvement activities beyond its business operations – internationally known as corporate citizenship – come together under the Henkel Smile umbrella.